Color is a powerful visual force. It could make your web or print page more appealing, attract attention and clarify your message.

Whether you’re or a small business marketer who publishes content on your website, or design your own offline marketing collateral such as business proposals and documents; or a secretary who prepares Powerpoint slides or a report for your manager … harness the power of color precisely to communicate effectively and professionally.

Continue reading → How To Find The Perfect Colors To Design Beautifully & Communicate Effectively

The following are 14 of the best quotes on the topic of Simplicity I’ve collected over the years. I hope they could inspire you—when problems seem a little too complicated to solve at times—as much as they did for me. And in the process… improve your design.

Continue reading → 14 Simple Quotes to Improve your Design

The following are 5 of the coolest quotes I’ve ever come across on Design.

“Design is about demonstrating how beautiful something can be. It has a very profound quality. Design is a way of changing life and influencing the future.” – Sir Ernest Hall, Dean Clough

Continue reading → 5 Reasons Why Design is Cool

Design is about communication.

Take for instance, you place a newspaper advertisement informing and selling (hopefully) your products/services to potential customers. You’re essentially bringing a message across to them, communicating to your customers.

Form (visual) and Function (usability). This applies to your products as much as to the order form. How often have you felt frustrated trying to fill in a paper form with space only for the smallest handwriting? You could possiblly lose a customer before of it. It’s simply not user-friendly. How you do it (design) can dramatically affect the outcome (sales).

“It was a revelation to discover how design could change people’s behaviour. I learnt that simply by altering the graphic content of an exhibit you could double the number of people who visited.” – Gillian Thomas, The Science Museum (UK)

Continue reading → What is Design & How Does It Create An Impact to Your Customers

“We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design mean veneer. But, to me nothing could be further from the meaning of design. Design is the fundamental soul of a manmade creation.” – Steve Jobs, CEO Apple Computer

Design. A Competitive Advantage

According to The DesignSingapore Council, it says: “In a crowded global marketplace, businesses can no longer compete on price and functionality alone. To be at the forefront of global competition, companies and even entire economies need the ability to constantly tap on new ideas, innovate and move beyond existing paradigms.

Continue reading → Design Your Small Business Or Die!