Articles tagged 'Search Engine Optimization Tips' ↓

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.

In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals.

Continue reading → Link Popularity: Why It’s The Best Investment You Can Do For Your Business

Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of keyword research process.

Continue reading → Importance of Keyword Research for Search Engine Optimization

Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step.

In addition to selecting targeted keyword phrases, you must also strategically optimize your page including:

• META description tag
• META keyword tag
• Title
• Image ALT tags
• Heading tags
• Image names
• Hyperlinks
• Body text

Continue reading → Web Page Optimization

An important part of developing a successful web site is attracting a steady stream of targeted traffic.

A significant amount of web site traffic originates from the major Search Engines. A Search Engine is a web site that indexes web pages. These sites run software programs called “Spiders” or “Robots” that continuously crawl the Internet in search of new web pages to index.
Continue reading → Search Engine Preparation