The computer changed graphic design. It has made it democratic, and huge. As inexpensive graphics products flood the market, and with advances in software applications our modern world has made designers of us all.

We are dedicated to making graphic design understandable, useful and even fun for you. Pagethinker is all about helping you, the small business online marketer, by teaching you how to use Design effectively to:

• attract human customers - by designing aesthetically effective websites and offline marketing collateral using simple design principles; with content worth returning to.
• attract search engines - by fully optimizing your website to become a search engine magnet!
• sell your products and services

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Design. Or Die!

It is said that Copywriting is the key to successful online marketing. So why should you design?

No doubt about that.

However, if copywriting and content is the engine of a Ferrari... imagine it installed in the body of a pick-up truck!

The design of both the body and the engine is what makes Ferrari a Ferrari.

Design. A Competitive Advantage

According to The DesignSingapore Council website, it says:

"In a crowded global marketplace, businesses can no longer compete on price and functionality alone. To be at the forefront of global competition, companies and even entire economies need the ability to constantly tap on new ideas, innovate and move beyond existing paradigms."

Design is at the heart of this new competition.

By bringing together considerations of form, function, aesthetics, culture, engineering and lifestyle, the design process helps solves problems and creates new value and markets.

Design is therefore critical to enhancing competitiveness and creativity in all stages of businessofrom product or service conceptualisation and development through to manufacturing, marketing and the design of user experience.

Design is about Communication

Whether you are a new or veteran online marketer, you need to communicate your sales messages to your customers. Which is what design is all about.

Design has one main job: to communicate. When done poorly, design will fail to do its job every time. But poor design doesn't always mean ugly. Good design can be bad if it gets in the way of the message one is trying to get across.

Design is not just to make things look nice, cool, wow. It has to be user-friendly, reader-friendly. It has to be functional.

Copywriting – Your marketing message

What you say and how you say it—is as important as its design. Even as a designer, I'd say good design doesn't guarantee sale, unfortunately. Imagine the Ferrari running on a truck engine...

Words are vital. But design will say it in style.

You need captivating copy and functional design to put your marketing message across to your customers. Understand the simple principles of design, such as the right use of colors, fonts and graphics on your website.

Design as a Strategic Tool

Use the information on this website to help you use Design in your small business as a strategic tool to expand your business opportunities. Learn the pitfalls other small business make in their marketing efforts and how to make them good. Achieve the best possible results for your small business!

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