Marketing and promotion is the only way to bring in more business. Given the limited resources available, especially budget wise, I just come across this excellent and extensive guide for branding which is extremely useful for small business.
It’s titled, Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups.
Not only just the tips that were listed, it provides many ideas for further examination and implementation.
A must-read!
Technorati Tags: branding, online marketing, internet marketing, small business
August 23rd, 2007 — Online Marketing Tips
The problem with most traditional businesses, regardless of the product or staffing level is that a lot of your money is tied up in stock. The profit margins are often not that great, and so you have to rely on selling quite a lot of items.
Continue reading → What is an Internet Business
Technorati Tags: online business, online marketing, internet marketing, marketing, internet business
August 23rd, 2007 — Online Business
A professional looking web site is a very important part of developing a profitable Internet business. However, your sales copy is just as important — each will play a major role in your success.
The key to writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted potential customer. You must feel their needs and write your copy with passion, excitement and benefits. Tell them exactly what’s in it for them by writing copy that evokes a specific emotion and stresses your product’s benefits.
Continue reading → Writing Effective Sales Copy
Technorati Tags: copywriting, web design, design, internet business
August 23rd, 2007 — Copywriting Tips
Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.
Unlike a big corporation, a small business generally has a tight budget—especially when it comes to advertising and promotion—to engage a big web design agency to serve their online marketing needs.
With the understanding that a cheap-looking website is not the best way to represent your business—or that you do not have unlimited funds to throw at web designers on the off-chance that you’ll get something that resembles what you want—there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.
Continue reading → Small Business: How To Identify Fake Web Designers – and Choose a Real one
Technorati Tags: marketing design, web design, design, seo, small business, corporate identity, communication, online marketing, marketing, online business, wordpress
August 22nd, 2007 — Web Design
Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step.
In addition to selecting targeted keyword phrases, you must also strategically optimize your page including:
- META description tag
- META keyword tag
- Title
- Image ALT tags
- Heading tags
- Image names
- Hyperlinks
- Body text
Continue reading → Web Page Optimization
Technorati Tags: search engine optimization, seo, web design, design
August 22nd, 2007 — Search Engine Optimization Tips
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